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hr connection Best Practice Exchange: Employer Branding - Connecting People with Purpose

  • Calhoun Beach Club 2925 Dean Parkway Minneapolis, MN, 55416 United States (map)

You've heard about Employer Branding, but as a local or regional business, where do you start? 

Hear how the human resources leadership at AgriBank decided to take control of their employer brand by connecting their people more intentionally with the end-product of their work.   Starting with a modest budget and a vision of creating a more consistent employer brand, AgriBank has redefined the employee experience in their workplace.  

You'll hear more about how to:

  • Engage employees in articulating your employer value proposition
  • Align executive and line staff in telling a succinct and consistent story about the employee experience
  • Develop and activate an employer brand through traditional and new media

About the presenters:

Andy Goldman-Gray, Founding Partner, AGG Marketing & Consulting

Andy’s background in marketing and communications management and leadership makes him the ideal partner for you as you navigate employee engagement and employer branding.  He spent 17 years contributing to and ultimately leading the marketing, annual campaign and donor operations for Greater Twin Cities United Way.  His firm's tagline is "Connecting People to Purpose" and he believes that strategy is important, but that it needs to be paired with excellent execution and delivery.            

Geri Jarrard, SPHR,  Director of Organizational Effectiveness, AgriBank, FCB

Geri's background in Human Resources, Organizational Effectiveness and Human Capital Management has spanned from banking to healthcare to financial services.  She's led teams large and small in  business partner and service delivery environments and prides herself in her ability to meet challenges head-on in fast changing environments.  She leads a team of HR professionals at AgriBank that oversees recruitment, learning and development, employee relations and performance management.     

hr connection Best Practice Exchanges are no charge for their members and for their members' guests.  There is a $35 charge for non-members/non-guests.  To register, please contact Sandra Howard at